Privacy Policy

1. Overview

This Privacy Policy explains how Niche Lens ("we", "us", or "our") collects, uses, and shares information about you when you use our website, dashboard, and related services (collectively, the "Service"). By using the Service, you agree to the collection and use of information in accordance with this Policy.

2. Information We Collect

We collect the following categories of information when you use Niche Lens:

• Account information: such as your email address, password (stored securely via Supabase), and any name or display name you provide.
• Usage information: including IP address, browser and device information, pages visited, features used, search queries you enter (for example, keywords and niches), and timestamps.
• Payment information: processed by Paystack. We receive limited information such as transaction status, amount, and your email, but we do not store full payment card details.
• Communications: information you provide when you contact us for support, feedback, or other inquiries.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain the Service, including authentication via Supabase.
• To process payments, manage access to paid plans, and confirm transactions via Paystack.
• To analyze usage and improve the Service, including performance, features, and UX.
• To communicate with you, including transactional emails and responses to support requests.
• To help monitor and protect the security and integrity of the Service.
• To comply with legal obligations and enforce our Terms of Service.

4. Cookies and Similar Technologies

We may use cookies and similar technologies to keep you signed in, remember your preferences, improve security, and understand how the Service is used. You can control cookies through your browser settings, but disabling certain cookies may affect some functionality of the Service.

5. How We Share Information

We do not sell your personal information. We may share information in the following situations:

• Service providers: with third-party vendors who help us operate the Service, such as Supabase (authentication and backend), Paystack (payments), hosting providers, analytics, and email services. These providers are authorized to use your information only as necessary to provide services to us.
• Legal and safety: when we believe disclosure is reasonably necessary to comply with a law, regulation, legal process, or governmental request, to enforce our Terms of Service, or to protect the rights, property, or safety of Niche Lens, our users, or the public.
• Business transfers: in connection with a merger, acquisition, financing, or sale of all or part of our business, your information may be transferred as part of that transaction, subject to appropriate safeguards.

6. Third-Party Data Sources

Niche Lens uses data from third-party sources, including marketplaces such as Etsy, Redbubble, and Amazon KDP, as well as tools like Google Trends. This data is generally aggregated or focused on market-level information. If any personal data is incidentally included (for example, public seller information), we handle it in accordance with this Policy and applicable law, and primarily use it to provide aggregate analytics and insights.

7. Data Retention

We retain personal information for as long as necessary to provide the Service, fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we will delete or anonymize it where reasonably possible, or securely store and isolate it until deletion is possible (for example, in backups).

8. Data Security

We take reasonable measures to help protect your information, including using Supabase security features and encrypting data in transit (for example, via HTTPS). However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a data breach that affects your personal information, we will notify you and any relevant authorities as required by law.

9. Your Rights and Choices

Depending on your location, you may have rights such as access, correction, deletion, restriction, or portability of your personal data, and the right to object to certain processing. To exercise these rights, contact us at lennymwangi01@gmail.com. We may need to verify your identity before responding.

You can also update certain account information through the app (where available) and opt out of marketing emails by using the unsubscribe link in those emails or contacting us directly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own, which may have data protection laws different from those in your jurisdiction. Where required by law, we implement appropriate safeguards to protect your data in connection with such transfers.

11. Children's Privacy

The Service is not intended for children under 18 (or the age of majority in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at lennymwangi01@gmail.com so we can take appropriate action.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice (for example, by email, in-app, or on our website) and indicate the effective date. Your continued use of the Service after the updated Policy becomes effective constitutes acceptance of the changes.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at lennymwangi01@gmail.com.